common phrases used by racists
- "beyonce isn’t as amazing as people make her out to be"
- "zayn malik is not that attractive"
"It’s been widely known that approx. 70% of hip hop consumers are White men. It’s also true the over 90% of all record labels, magazines, TV/ radio stations, and retailers disseminating hip hop related products are White-owned (source). In The Big Payback, we see that in almost every single background story about the coming up of an artist (DJ, MC, or otherwise), the Black subject always plays a creative role and there are always these White and/or wealthy men who capitalize on that Black artist. So at what point do we realize that the way we consume hip hop in the mainstream today is funneled through White hands with no cultural roots in the creation of the art of hip hop itself?
Paul Moody is famous for saying “Everybody wanna be a nigga, but nobody wanna be a nigga” (source). What he says represents the ways in which Black people (particularly African Americans) have shared and expanded their cultures, only to have those ideas, creations, and traditions co-opted and bastardized into money-making, capitalist tools. Lyor Cohen of Def Jam, Jerry Heller of Ruthless, Jimmy Iovine of Interscope, and so many more since have been founding, managing, and marketing Hip Hop record companies. In more ways than one, having White CEOs of hip hop-centered companies can either directly or indirectly focus the way hip hop is marketed and determine what audience it appeals to. This is why we have the majority of mainstream hip hop consumers being White men- because White men pull the strings behind the product."
The Appropriation of Black Culture through White Consumption of Hip Hop
-Jack Qu’emi 2014